Grand Illusions has been offering inspiring products for the home and garden since 1987. Shabby chic style soon gathered momentum at a pace in UK and has truly exploded, shaping our homes. Naturally there will always be demand for clean lines and shiny surfaces, but antique looking pieces that look like one offs always shine the brightest. They simply ooze character and appeal and still provide so much inspiration to our brand today.
The original core principles conceived in the 1980’s are as relevant now as they were then: Great taste and original design at an affordable price. France and Scandinavia seem able to provide almost limitless inspiration to our buying team but our range is constantly evolving and it can take the briefest glimpse of just one curiosity found on any continent and a new range is born. Increasingly, the colonies are tempting us like an amuse bouche to look beyond Europe and explore a rich seam of history and wonderment. Our aim is to bring our customers products that cannot be found elsewhere. Despite sourcing from around the world, it is important for us to maintain the Grand Illusions style and present a cohesive range that all sits very comfortably together.
In the 1990’s Grand Illusions Vintage Paint was introduced to meet the booming demand for chalk based furniture paint, enabling furniture professionals to achieve distressed paint effects, which have been so popular ever since. With a strong movement to teach these techniques, the general public has benefited from a wealth of information in the form of practical courses, instructional books and, more recently, the internet.
In January 2012, Grand Illusions became part of the Virginia Hayward Group of companies, allowing the brand to flourish yet further, explore new genres and continue to build upon the modern vintage style that is still thriving today. Excitingly, Vintage Paint was able to be brought back to the market with increased gusto and the range has continued to grow ever since.